Stellantis

In Latin, Stellantis literally means ‘illuminated by stars.’ It is immediately clear that the company's name was not chosen by chance. According to the owners of the automotive giant, the word reflects the spirit of the new and highly ambitious project. The Stellantis miracle from the city of Amsterdam has already proven that it is solvent and can compete with global icons in the automotive industry.

It is worth mentioning right away that each brand that has become part of the new association will retain its name and logo. To understand the scale of the company, it is worth consulting the data in the table.

In 2021, Stellantis Corporation became an independent player in the automotive industry. This happened as a result of the merger of the Italian-American car manufacturer Fiat Chrysler Automobiles (FCA) with the French Groupe PSA.

Shareholders and major players in the financial market have long labelled the company a promising option for profitable investments.

However, if we look at history, it becomes clear that this process began a long time ago, as the two companies that formed Stellantis had been ‘playing’ for quite some time according to the rules of acquisition and merger of other car manufacturers under their banner.

Analysts have calculated that the preparation for the implementation of a transaction of this magnitude took almost half a century, and to ordinary people it seems as if the merger was carried out in just a few years.

To some, it may seem strange that the new company's headquarters were deliberately located outside France or the US. And that was no accident. Stellantis' headquarters are located in the Netherlands so that the governments of these two countries would not have the opportunity to make changes to the activities of the newly formed structure. This measure was taken to maintain healthy competition. It was also one of the main conditions of the transaction.

The history and creation of Stellantis

The emergence of Stellantis as a new global leader in the automotive niche was driven by the inevitable merger of two large corporations with a rich history of success.

Today, Stellantis successfully employs more than 400,000 talented and skilled workers who perform the following activities:

• design;
• development;
• production;
• delivery and sales.

The giant company also has 11 top executives, with John Elkann as chairman.

Carlos Tavares is CEO and heads one of the most successful and experienced teams in the automotive industry.

In total, Stellantis' heritage spans no less than 125 years of history and includes many legendary and world-renowned brands.

Stellantis Brands

Carlos Tavares proposed dividing car brands into conventional groups, with the gradation based on their status and position in the global market.

The premium group contains only three brands: the French are represented by DS, the Italians by Alfa Romeo and the little-known Lancia.

This choice surprises many experts, as even in its native Italy, Lancia has not been very popular for years.

The ‘Americans’ group includes Ram Dodge and Chrysler. This is explained by the fact that the narrow profile of this model range will be adapted and ‘sharpened’ exclusively for the growing needs of Westerners.

The core group is the most important part of Stellantis, so named because of the global fame and popularity of the brands that comprise it. Abarth, Fiat, and Citroën are on the list of lucky ones. They are the alliance's most important trump card.

Global SUVs are a group that only Jeep was allowed to represent at the beginning of 2021. This is due to the fact that the management of the automotive giant simply could not find a more worthy and well-known representative.

‘Upper mainstream’ - the group is represented by brands: Peugeot, Opel, Vauxhall. These brands will be the centre of attraction for potential buyers, as the intention is to ‘revive’ them by creating conceptually new models.

Luxury is a group represented by only one brand, Maserati. However, in the future, the category will be supplemented with new, no less worthy representatives.

Mobility - a group consisting of young representatives of Free2Move and Leasys. The company's creators predict a promising future for these market players.

This gradation is not accidental. The essence is that each group will act autonomously and work separately under the leadership of carefully selected top managers, who will be responsible for the segment entrusted to them. The alliance now includes almost a dozen and a half global brands.

Global presence of Stellantis

Today, the company has a strong position in markets in regions such as:

• Europe;
• North and Latin America;
• China;
• Africa;
• Middle East;
• Oceania;
• India.

The company's production facilities operate successfully in 30 countries. It is precisely these volumes that enable us to efficiently and qualitatively meet consumer expectations. Stellantis delivers products and provides service at the highest level of decent quality in more than 130 markets worldwide.

Stellantis NV is today the world's largest automotive manufacturer and mobility services provider. The company's main goal is to offer freedom of mobility through the following vectors:

• uniqueness;
• accessibility;
• reliability of solutions.

In addition to its valued heritage and extensive global presence, the giant's strongest asset is its commitment to sustainable development. We can add to this:

• extensive experience;
• knowledge;
• confidence in the positions held.

The company's activities are based on the DNA of iconic brands that are still full of passion and competitive spirit. Stellantis' main goal: to become the best, not the biggest.otste.

The role of Stellantis in the development of technology and innovation in automotive manufacturing

The automotive giant plans to invest more than €30 billion in the development of electric transport by 2025. And this is not just any investment, but an indicator of the efficiency of the average indicator in the automotive industry, which should be +30%.

By 2030, electrified cars and hybrid cars are expected to account for 70% of sales in Europe and 40% in the US.

In terms of innovation, the company's engineers are actively developing four modular platforms and three standard electric modules for the future line of electric cars. It looks like this:

• electric motor;
• transmission;
• inverter.

These platforms will make it possible to create the best electric cars with absolutely any type of drive:

• front;
• rear;
• four-wheel drive.

According to the forecasts of specialists, experts and analysts, it can be assumed that each of these technologies can be used to produce up to 2 million cars annually.

Stellantis is actively developing new technologies in an effort to make them available to a wide range of consumers. The automotive giant offers various models of electric and hybrid cars, such as:

• compact and premium;
• city cars and SUVs.

The company pays special and separate attention to the environmental component in the aspect of social responsibility. Stellantis is now a leader in innovation and sustainability in the automotive industry.

We are ready to do our part to protect people from the negative effects we are already seeing from climate change - Carlos Tavares

This approach offers great prospects for capturing and developing a significant share of the global automotive market.

Competition and market position

According to leading analyst JATO Dynamics, Stellantis' sales of light commercial vehicles in Europe for the period 2020 were twice as high as those of any other competitor.

If the figures are to be believed, the company has a strong leading position in this segment thanks to its wide range of brands and models. The company's growth is also reflected in the rise in its share price since 2020.

But the automotive giant's superiority does not end there. The brilliant performance of its American brands also deserves special attention. Profitability is particularly evident in the pick-up trucks and SUVs, which simply had no competitors. Added to this are positive pricing and higher revenues combined with high demand.

The results of the past financial year show that the company is capable of weathering tough conditions and still delivering strong results.

Despite being called the most controversial car manufacturer in the world, Stellantis is actively and successfully selling its cars in Europe. This is evident from the fact that the young but confident player in the car market is outperforming giants such as Renault and Ford in terms of sales volumes.

Executives and management at Stellantis

The company's management team is as follows:

• Ddon Elkann - Chairman and Chief Executive Officer of the Group.
• Carlos Tavares - Chief Executive Officer.
• Robert Peugeot - Vice-Chairman and head of the Peugeot family's investment company.
• Henri de Castri - Independent Chairman of the Board of Directors.
• Andrea Agnelli - Member of the Board of Directors.
• Fiona Claret Cicconi - Member of the Board of Directors.
• Jacques de Saint-Exupéry - Member of the Board of Directors and part-time representative at Peugeot since 1984.
• Nicolas Dufourcq is a member of the Board of Directors.
• Anne Francis Godbihir - Member of the Board of Directors.
• Van Lin Martelly - Member of the Board of Directors.
• Kevin Scott is a member of the Board of Directors.

Some minor personnel changes are also possible.

Future prospects and strategy

The company has identified priority areas for its own software development strategy, which provides for the introduction of the latest generation of technological platforms and the application of existing automotive networking capabilities to radically change the owner's interaction with the vehicle.

Modern Stellantis cars with a special electronic architecture will make a qualitative transition to an open, software-configurable platform that will already be embedded in the digital life of modern society. This leap will significantly increase the possibilities for adding innovative new features and services, supported by wireless updates. This will make the cars of the future ultra-modern and attractive, even many years after their production.

The predictions are clearly illustrated as follows:

• Growth in annual revenue to approximately €4 billion in 2026, and nearly €20 billion in 2030 from offers and subscriptions for software use.
• Transition to electric propulsion by 2025 with more than €30 billion invested in processes.
• According to analytics, the total number of connected cars eligible for money will reach 34 million units by 2030, and with all favourable predictions, the majority of new cars will already be completely dependent on wireless software updates by 2024.
• Starting in 2024, three platforms based on artificial intelligence technology will be introduced: STLA Brain, STLA SmartCockpit and STLA AutoDrive.
• Strategic partnerships will be established with leading companies.
• The plan is to increase the number of software engineers to 4,500 specialists by 2024.
• A Software Academy will be established specifically for this purpose.

Ambitious plans deserve a chance to come to fruition, but only if the world is not hit by global unrest again. The car giant has surprised everyone with its rapid rise to the leadership podium. Although it has not always been smooth sailing.

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Frequently asked questions - Stellantis Netherlands