Will Best
Will Best is a British television presenter and businessman who rose to fame as one of the hosts of the popular reality television shows Big Brother and Celebrity Big Brother on ITV. In this article, we will discuss his career and family.
Full name | William Trevorian Stuart Best |
Date of birth | 21 February 1985 |
Age | 40 |
Place of birth | Wandsworth, London, England |
Field of activity | TV presenter, radio presenter, entrepreneur |
Education | University of Manchester – BA in History |
Years active | 2010 to present |
Partner | Engaged to Tobi Rose (in a relationship since 2010) |
Height | 178 cm |
Weight | 80 kg |
Net worth | £4-5 million |
Place of residence | Place of residence Hackney, east London (the actor plans to sell his flat and buy a house) |
Will Best Biography
Will Best was born on 21 February 1985. He is a native of Wandsworth, London, England.
Will Best's youth
Best grew up in Tadcaster (a district of Leeds in northern England). The future television presenter and entrepreneur was educated at the University of Manchester, where he studied history.
Will Best's youth
Even as a student, he was very active, participating in the organisation of music parties and working as a DJ.
Family
Will Best was born into the family of a British politician known as Baron Best. There are no mentions of the presenter's mother's name in open sources – she is not a public figure. Will was not the only child in the family; he has a sister.
He has spoken several times about his father's desire for his son to attend Oxbridge or Cambridge, but in the end, he decided to pursue a career in media.
Will Best's career
Will Best presenter
Will Best is not only a successful television presenter but also a comedian. His journey into the world of television began with work in the entertainment and music industry, where his energetic and witty manner of presenting material quickly attracted the attention of viewers.
Best's television career began in 2010 after landing his first hosting role on the show Suck My Pop on VIVA, where he appeared alongside Kimberley Walsh. He later worked on television programmes such as T4, The Crush, Love Shaft, Dance Dance Dance and several other entertainment shows.
In 2011–2012, Best worked on the popular youth platform T4 on Channel 4. He also participated in projects such as Freshly Squeezed and Jump!, hosting entertainment and music segments. His TV career was successful, and he was invited to music and festival shows. Will covered the iTunes Festival and interactive programmes on E4 and 4Music.

Will Best joins the boys! Staying Relevant Podcast
In the mid-2010s, Best hosted projects on various topics, including experimental documentaries and entertainment competitions. Viewers could see him in the documentary Is This Rape? Sex on Trial, filmed for BBC Three, and the show Airmageddon, which aired on CBBC.
The real breakthrough in Will Best's television career came in 2017 when he and Alesha Dixon became the hosts of the show Dance Dance Dance on ITV. This project cemented his reputation as a host of major entertainment television projects.
Popular British singer, dancer and television presenter, former member of the group Mis-Teeq, and later judge and presenter of the entertainment show Britain's Got Talent, Strictly Come Dancing Alesha Dixon was the head judge on Dance Dance Dance, evaluating the contestants' dance performances, while Will Best was the host of the programme, introducing the contestants and commenting on the action on stage.
Will Best Big Brother
Another turning point came in 2023, when Best, along with AJ Odudu, was chosen to host the relaunched Big Brother on ITV2, and in 2024, they also became the hosts of Celebrity Big Brother. These are the most ambitious projects of his career to date, attracting millions of viewers and media attention.
In addition to television, Will is also active in radio: on 12 January 2025, he joined Hits Radio, first with a Sunday show, and then as co-host with Fleur East and James Barr on the weekday Breakfast Show. Best is also involved in entrepreneurial activities: he co-founded the Bloody Drinks brand, which is sold in major retail chains in Great Britain. During the COVID-19 pandemic, the company entered into commercial agreements with several major retailers, including Selfridges and Sainsbury's.
TV programmes with Will Best
TV programmes with Will Best
Will Best is the host of a number of top-rated programmes on British television.
Year | TV programme | Role | Channel |
|---|---|---|---|
2010 | Suck My Pop | Co-host | Viva |
2011-2012 | Freshly Squeezed | Host | Channel 4 |
2012 | Love Shaft | Host | E4 |
2013-2014 | Big Brother’s Bit on the Side | Panelist | Channel 5 |
2015 | Is This Rape?: Sex on Trial | Host | BBC Three |
2016 | Airmageddon | Host | CBBC |
2017 | Dance Dance Dance | Co-host | ITV |
2022 | Celebrity Coach Trip | Participant | E4 |
from 2023 to the present | Big Brother | Co-host | ITV2 |
from 2024 to the present | Co-host | ITV/ ITV2 |
Will Best's personal life

Will Best on Living in a 'Permanent State of Terror' With Anxiety
Will Best's personal life is going quite well; it is known that the TV presenter has been in a relationship for several years. He lives in a small flat in Hackney, in the eastern part of London. The presenter even showed his home in a room tour. His immediate plans include buying a house.
Partner
Will Best is in a long-term relationship with stylist Tobi Rose. The couple have been together for over 12 years. In July 2024, Will proposed to his beloved. He surprised her during a romantic holiday in Tuscany, Italy. That is where the official engagement took place. As for the wedding, the exact date has not yet been announced due to Best's busy schedule. Will and his partner do not yet have children, but it is known that they have a dog named Sandwich.
Will Best and Tobi Rose
Net worth
Will Best is one of the wealthiest British television presenters. The net value of his assets is around £4-5 million. He increases his income not only through his participation in television projects, but also through his entrepreneurial activities. We remind you that Will is a co-founder of Bloody Drinks, a company that is generating a good profit.
Frequently asked questions
Who is Will Best partner?
Will Best's partner is Tobi Rose. They have been together for over 12 years and have been officially engaged since July 2024.
Is Will Best related to George Best?
There is no family connection between Will Best and George Best, the legendary Northern Irish footballer. The similarity in their surnames is coincidental.
Who is Will Best father?
Will Best's father is Richard Best, Baron Best, a British politician and public figure, member of the House of Lords.
Is Will Best related to Callum Best?
Will Best and Callum Best (son of George Best) are not related; they come from different families.







